Bianca is a digital content junkie and yogi who loves bringing people together over brunch (or wine) to talk about world-changing ideas. She got the startup bug in 2007 when she became the first employee of, based in Toronto. She she spent the next three fast-paced years managing a global community of writers and over a dozen in-house editors, and building an online portfolio of 5,000 articles with 50 million views. In 2010, Bianca moved back to the west coast and started a digital content consultancy for clients ranging from corporate brands (Nokia, Sotheby’s Realty Canada) to startups (Column Five Media, In 2011, she took on a contract with, for which she profiled hundreds of triple bottom line companies and social entrepreneurs… and that’s when she fell in love social enterprise. Bianca joined the Change Heroes team as CMO and Evangelist in February 2013. She also sits on the board of marketing boards of F–k Cancer and Project True.